Personalize & segment

Would you like to communicate a specific message to a part of your list in your newsletter? Or perhaps send a reminder of your latest edition only to the contacts you are sure did not open your last newsletter? That's no problem with Laposta. You have extensive options for segmentation, allowing you to .

You can create as many segments in a list as you want. You can segment based on characteristics of a contact and based on the behavior of a contact. You can also combine these elements.

And make it as personal as you want: greet your recipient by their first name in your subject line, preview text, or salutation, and add personalized texts to communicate a personal program in your newsletter. This can easily be done in Laposta thanks to the unlimited number of fields with which you can enrich the profile of your contacts and include this in your newsletter.

Additionally, you can show conditional content with specific information for those for whom it is truly relevant.

Make it personal

With Laposta, you can easily address your contacts personally and specifically thanks to the extensive options for personalization. A personalized approach increases engagement, strengthens the bond with your readers, and enhances the effectiveness of your message.

Make a distinction

With Laposta, you can send a newsletter to specific groups of recipients thanks to the extensive options for segmentation. You can create an unlimited number of segments based on relationship data, campaign results, or a combination of these.

Conditional content

With conditional content, also known as variable content or dynamic content, you determine for each content block which relations with specific characteristics it can be shown to.