How do I get more email addresses?
Would you like to expand your relationship list(s) with more email addresses? We provide you with 23 tips on how to make it very easy for others to sign up for your newsletter.
Do you want to expand your relationship list(s) with more email addresses? We give you 23 tips on how to make it very easy for people to subscribe to your newsletter.
23 Tips that entice people to sign up for your newsletters (earlier)
With various sign-up forms, your website, and your social media, you already have plenty of tools at your disposal to quickly and effectively expand your contact list.
But beware: you should never expand your list by adding 'bad contacts'. Do not send newsletters to purchased or borrowed email addresses. Also, do not use email addresses that you have collected from the internet ('scraping'). Comply with the law and only use email addresses from people who have explicitly given you permission to receive your newsletter. For example, by using a...
Sign-Up Form
Through a sign-up form, interested parties can directly subscribe to your newsletter. This is the way to gather more readers for your newsletter.
Visible sign-up form: place a sign-up form clearly visible on your website. You can use the so-called embedded sign-up form for this.
Prominent place: spotlight your form and give it a prominent place on your website. Do not hide your form, but place it on the homepage or link to it from the homepage. Use a pop-up to ask people to subscribe.
Short & concise: keep the threshold low and keep your sign-up form concise. Only include the most necessary fields. You can try to obtain more contact details later through profile enrichment.
Transparency about frequency: create the right expectations and let people know how often they will receive your newsletter.
Show your strength: show how good your newsletter is and display a link to or an image of your latest newsletter next to the sign-up form. Convince briefly and clearly why someone should subscribe. What is the benefit? Have a contact on your website talk about the advantages of your newsletter.
Enticing name: make it exciting and stimulate your readers by giving your newsletter an attractive name. For example, 'Newsletter June 2023' is not very enticing, while '7 Tips for More Revenue' is already much better. Ensure that the subject line grabs attention.
Social media promotion: refer to your newsletters and sign-up form on social media. For this, a so-called standalone sign-up form is available.
Email signature: use your other emails to increase your subscriber base as well. Include a link to your sign-up form in your email signature; you can also use the standalone sign-up form for this.
Rewards: give someone an extra reason to sign up and offer a gift. Think of a discount, a free product, an e-book, an industry report, or a white paper.
Website
Use your website to promote your newsletters.
Showcase on your website: create an archive of your newsletters and display them on your website. Additional benefit: newsletters are indexed by search engines. This generates more traffic to your site.
Ordering and subscribing: alert online visitors during their purchase on your website about your newsletter. For example, give buyers the opportunity to subscribe to your newsletter with one click.
Thanking and subscribing: refer to your newsletter on a thank you page.
Confirmation emails: do you send confirmations of requests or orders via email? Include a link to the standalone sign-up form or the embedded sign-up form on your website.
Offline promotion
You can not only use your other online communication tools to promote your newsletter but also create 'real world' advertising to expand your contact list.
Requests: ask a customer if they want to receive your newsletter during other contact moments. Any staff member can ask about this; not just your (store) salespeople and helpdesk staff.
Use the counter: place a (paper) sign-up form or card on your counter, or display it in a beautiful display. Set up a tablet with the online sign-up form.
With your products: include a paper sign-up form with the delivery of a product, a notification of a periodic check, or when sending a registration card or warranty certificate.
Get represented: do not forget to utilize the network of your representatives.
Distributing: distribute (paper) sign-up forms at fairs, seminars, and conferences. Ask for business cards for this purpose.
Through the mailbox: send sign-up forms by post to potential contacts. Include your website and the webpage of your sign-up form.
And further...
Building reputation: the better your reputation, the sooner people will sign up. So ensure you have a strong reputation.
Exclusive discounts: give your newsletter subscribers (additional) exclusive discounts. Inform your subscribers earlier about deals and changes in your assortment or company.
SEO Power: take advantage of the possibilities of search engine optimization (SEO). Generate more traffic to your website. This increases the chances of additional sign-ups.
Advertising power: promote your newsletter and reference your newsletter in online ads. Also, ensure promotion of your newsletter on your landing page.