What are good topics for my newsletter?
Creating a newsletter can be a challenging task. Once you've decided that it's a great idea to send out a newsletter, you just need to determine what it should be about. What will you write about and what have your connections found interesting? We help you with these tips to overcome your hesitation for your first (or maybe your nth?) newsletter.
Sending a newsletter can seem like quite a task. That thought 'Ha, sending a newsletter. I need to do that!' must have crossed your mind at some point. But then it starts: what do I write about? Do I have anything to say? And more importantly, what do my readers actually find interesting? What do they like to read about?
Feeling hesitant about writing a newsletter is completely normal. Fortunately, these tips help to overcome that hesitation.
A good and effective newsletter adds value for your readers. A newsletter gives you the perfect opportunity to involve your readers in what you do and what you have to say.
Show Your Expertise
For example, showcase new products and services. What is special about them and what benefits do they offer your readers? Show this in words, images, and/or video. Additionally, tell what you are working on. Provide some examples, show what challenges you are facing, and be specific. You can also display and celebrate your successes by discussing what you have achieved, how you did it, for whom, and why.
Of course, you can also discuss general developments in your industry and keep your readers updated on that. What's current? What are the latest trends? What innovations are there? Be sure to stick to your own expertise and don't get distracted by peripheral issues. Focus on details to showcase your own craftsmanship.
Tapping into Events
A newsletter is an excellent medium to be current. Therefore, tap into current events; a special offer for King’s Day or the Olympics, or extra information about the elections or New Year's Eve. You can also spotlight a customer or employee, of course with a nice photo and quote.
You can include important meetings or events in an agenda and also design your newsletter as an invitation for, for example, an open house, lecture, or congress.
Also, communicate bad news if necessary. What is going wrong and how is your organization dealing with it? And if you have a frequently asked question, you can definitely address it in a newsletter by explaining the answer clearly.
Giveaways and Interaction
Of course, a customer experiences your newsletter as added value if you give something away. That can be a gift, but also discounts on your product or service. People love interaction, so involve your readers in a contest or let them guess the outcome.
No Flat Advertising
There are also pitfalls that you should better avoid in your newsletter. For example, don't make flat advertisements: don't boast, don't shout, and avoid irritating your readers. Repeating the same message can also become tedious; make sure you always come up with something new and fresh to maintain their attention.
Lots of inspiration for your next newsletter!