Personalize & segment

Would you like to communicate a specific message to a part of your list in your newsletter? Or, for example, send a reminder of your latest edition only to the contacts you know for sure did not open your last newsletter? That is no problem with Laposta. You have extensive options for segmenting, allowing you to refine and filter target or sending groups.

You can create as many segments in a list as you want. You can segment based on the characteristics of a contact and based on the behavior of a contact. You can also combine those elements with each other. 

And make it as personal as you want: greet your recipient by first name in your subject line, preview text or salutation  and add personalized texts to, for example, communicate a personal program in your newsletter. That can be done easily in Laposta thanks to the unlimited number of fields with which you can enrich the profile of your contacts and place this in your newsletter. 

Additionally, with conditional content you can show specific information to those for whom it is truly relevant.

Make it personal

With Laposta, you can easily address your contacts personally and in a targeted way thanks to the extensive options for personalization. A personalized approach increases engagement, strengthens the bond with your readers, and increases the effectiveness of your message.

Make a distinction

With Laposta, you can send a newsletter to specific groups of recipients thanks to the extensive options for segmentation. You can create an unlimited number of segments, based on contact details, campaign results, or a combination of both.

Conditional content

With conditional content, also known as variable content or dynamic content, you determine for each content block which contacts with specific characteristics it may be shown to.