Use a free email address as the sender address
With Laposta, it is (again) possible to send newsletters using a free email address, such as Gmail or Outlook, as the sender address. For this, Laposta slightly modifies the sender address so that a free email address can still comply with the security rules applied to sender addresses.
With Laposta, it is (again) possible to send newsletters using a free email address, such as Gmail, Telenet, or Outlook, as the sender address. For this purpose, Laposta slightly modifies the sender address so that a free email address can still comply with the security rules applied to sender addresses.
How does it work?
When you use a free email address as the sender address, such as yourname@gmail.com, Laposta automatically adjusts your sender address when sending your campaign. Instead of using your email address as the sender, an authenticated domain from Laposta is added, for example:
yourname@gmail.com becomes yourname.gmail.com@send.laposta.app
This ensures that email servers accept the newsletters and do not incorrectly classify them as spam. You can see how your sender address is adjusted when you create a campaign and select a free sender address, and through ‘Settings’ in your account in the overview ‘Sender Addresses’.
Why having your own domain name is better
Although this new possibility is convenient, it is still best to use a sender address that belongs to your own domain name, such as yourname@yourdomain.nl. Newsletters sent from their own domain not only inspire more trust with your contacts and email providers. Having your own domain name also offers more opportunities to optimize and authenticate the sending of your newsletters.
The importance of authentication
When you use your own domain name, you can also authenticate it. This means that you can have it confirmed that Laposta is authorized to send emails on behalf of your domain. This process is important to ensure that your newsletters can indeed be delivered to your contacts.
You can easily set up authentication by adding two records to the DNS settings of your domain and activating this in your Laposta account. On your ‘Settings’ page, you’ll see under ‘Authentication’ exactly which two records are required for your domain(s).
For more information: