How do I get more email addresses?
Would you like to expand your relationship list(s) with more email addresses? We provide you with 23 tips on how to make it very easy for others to sign up for your newsletter.
Do you want to expand your contact list(s) with more email addresses? We give you 23 tips on how to make it very easy for people to sign up for your newsletter.
23 Tips that persuade people to sign up for your newsletters (sooner)
With various sign-up forms, your website and your social media, you already have plenty of tools at your disposal to expand your contact database quickly and effectively.
But beware: you must never expand your list by adding 'wrong contacts'. Do not send newsletters to purchased or borrowed email addresses. Also do not use email addresses you collected via the internet ('scraping'). Follow the law and use only email addresses of people who have explicitly given you permission to receive your newsletter. For example, by using a...
Sign-up form
Through a sign-up form, interested people can subscribe directly to your newsletter. That makes it the way to collect more readers for your newsletter.
Visible sign-up form: place a sign-up form clearly visible on your website. For this you can use the so-called embedded sign-up form.
Prominent place: spotlight your form and give it a prominent place on your website. Don't hide your form, but place it on the homepage or link to it from the homepage. Use a pop-up to ask people to sign up.
Short & sweet: lower the barrier and keep your sign-up form concise. Include only the most necessary fields. Through profile enrichment, you can later try to obtain more contact details.
Transparency about frequency: set the right expectations and let people know how often they will receive your newsletter.
Show your strengths: show how good your newsletter is and display a link to or an image of your latest newsletter on the sign-up form. Briefly and convincingly explain why someone should subscribe. What is the benefit? Have a contact speak on your website about the advantages of your newsletter.
Enticing name: make it exciting and pique your readers' interest by giving your newsletter an attractive name. 'Newsletter June 2023' is not very compelling, while '7 Tips for More Revenue' is already much better. So make sure the subject line is engaging.
Social media promotion: refer to your newsletters and sign-up form in social media. For this, a so-called standalone sign-up form is available.
Email signature: use your other emails to grow your subscriber list too. Include a link to your sign-up form in your email signature; you can also use the standalone sign-up form for this.
Rewards: give someone an extra reason to sign up and include a gift. Think of a discount, a free product, an e-book, an industry report or a white paper.
Website
Use your website to promote your newsletters.
Showcase on your website: create an archive of your newsletters and display them on your website. An added benefit: newsletters are indexed by search engines. This drives more traffic to your site.
Ordering and subscribing: during their purchase on your website, draw online visitors' attention to your newsletter. For example, give customers the option to sign up for your newsletter with a single checkbox.
Thanking and subscribing: refer to your newsletter on a thank-you page
Confirmation emails: do you send confirmations of a request or orders by email? In these, include a link to the standalone sign-up form or the embedded sign-up form on your website.
Offline promotion
You can use not only your other online communication channels to promote your newsletter, but also advertise in the 'real' world to expand your contact database.
Ask around: ask a customer whether they would like to receive your newsletter during other contact moments. Every employee can ask this; not just your (store) salespeople and help desk staff.
Use the counter: place a (paper) sign-up form or card on your counter, or display it nicely. Set up a tablet with the online sign-up form.
With your products: include a paper sign-up form with delivery of a product, a notice of a periodic inspection, or the sending of a registration card or warranty certificate.
Let yourself be represented: do not fail to use the network of your representatives.
Hand out: hand out (paper) sign-up forms at trade fairs, seminars and conferences. Ask for business cards for this purpose.
Through the letterbox: mail sign-up forms to potential contacts. Include your website and the web page of your sign-up form.
And further...
Building reputation: the better your reputation, the sooner people will sign up. So make sure you have an ironclad reputation.
Exclusive discounts: give your newsletter subscribers an (extra) exclusive discount. Inform your subscribers about offers and changes to your assortment or company a little earlier.
SEO power: make use of search engine optimization (SEO) opportunities. Generate more traffic to your website. This increases the chance of extra sign-ups.
Advertising power: promote your newsletter and refer to it in online ads. Also make sure to promote your newsletter on your landing page.