Watch live in words & images
In Laposta, your statistics are a celebration. Right after sending your newsletter, you have insight into both text and images regarding the acceptance, open, click, and unsubscribe rates.
Laposta records a substantial amount of data live for each newsletter. Every five to six seconds, your results page automatically refreshes. This means that immediately after sending your newsletter campaign, you will see the results start to 'pour in' on this page.
All data is presented in beautiful and clear pie charts, scatter plots, and tables. Right after sending your newsletters, you can see who opens which newsletter and on which link(s) your contacts click.
Connection with Google Analytics
You can easily connect Google’s statistics program, Google Analytics (GA), to Laposta. You can determine for each campaign whether to do this by checking the selection box in Step 1 of your newsletter campaign.
In Google Analytics, you will then automatically record how many visits to your website were initiated via your newsletter. You can also see the number of pages per visit, the average visit duration, and the bounce rate from your newsletter contacts.
You can analyze this data in more depth if desired.
Prefer not to see so many results?
If you want to protect the privacy of your contacts, you can limit the tracking & tracing (if you have a paid subscription to Laposta). Here you can read more about anonymizing the results.