Whether or not to track, the choice is yours.

Many users of Laposta find it important to see the results of sent newsletters. Therefore, Laposta captures the behavior of your recipients in various ways. 

Capturing this data represents an infringement on the privacy of your readers. Do you want to better protect the privacy of your recipients? If you have a (paid) subscription with Laposta, you have three options:

• No tracking, maximum privacy

• Tracking enabled, no personal results

• Anonymized personal results

Option 1: no tracking, maximum privacy

If you choose this option, we will turn off all tracking for your newsletters. This means no invisible images in your newsletters, and no links that run through our servers.

The consequence of this setting is that we can no longer show results about your readers' interaction with your newsletter, except for data on bounces and unsubscribes.

Option 2: tracking enabled, no personal results

In this option, we do record all data, but we only show aggregated results. Therefore, no data is visible about individual actions.

The consequence of this setting is that we can no longer show results at the individual level; for example, we can still see how many times a link was clicked, but we can no longer see who did it exactly.

Option 3: anonymized personal results

In this option, we do record all data and also show personal results, but without revealing which email address it concerns. The email addresses are replaced by a random string of characters. You can still see that someone clicked on a link at 10:14 PM and that the same person clicked on another link at 10:19 PM, but you can no longer see which person it is.