Birthday campaign
Sending an automatic personal digital greeting to a relationship is quick and easy in a birthday campaign.
Hooray!
With a birthday campaign, you can automatically send your relationships a (personalized) birthday email with congratulations just before or on their birthday.
The birthday campaign is a ready-to-use automation, specifically aimed at birthdays. If you enter the birth date of your relationships, you can automatically use special birthday relationship variables in Laposta, so you can refer in your email to the age or the day on which your relationship has their birthday.
You can also indicate whether your birthday friend should receive the personal birthday email on the special day itself, or a number of days (of your choice) before.
Example: Sophie turns 25 years
Example: you add Sophie Hofman to your relationship list, with her email address, first name, and her birth date (2-5-2001). You create a birthday campaign that you want to send automatically three days before her next birthday (in 2025). You personalize this campaign by using various relationship variables, which are automatically calculated by Laposta based on Sophie’s birth date. All variable elements in the example below are bold.
You create a subject line in which you place the first name and new age as an ordinal number. Sophie will then see, for example:
Hooray Sophie, something for your 24th birthday!
In the festively designed newsletter, you include a text in which you give the relationship as many free minutes at the start of the birthday as the newly acquired age. You also mention which day and date the relationship has their birthday. Sophie will then see, for example:
Just 3 days to wait, Sophie, then you can blow out 24 candles. We must celebrate this on this special wednesday!
Especially for your 24th birthday, you can start your workday 24 minutes later on wednesday, February 5. Of course, we will also highlight you on February 5. Have a good New Year's Eve!
This way, a birthday campaign is personally and uniquely tailored for every relationship.
You compile a birthday campaign in six steps and always use a relationship list in which you have entered birth dates. You choose a template, fill in the newsletter, do a final check, and set it in the task planner; the campaign is then automatically sent personally to each relationship on their birthday (or a number of days before, as you wish)!
Tip: you can, of course, use the technique of the birthday campaign for other purposes as well. For example, think of an automatic email just before someone’s contract expires, or a few days before a scheduled appointment for which you have entered the date in your relationship list.