Make it personal

With Laposta, you can easily address your relationships personally and specifically thanks to the extensive options for personalization. Thanks to the intuitive interface, Laposta makes personalization accessible to everyone, without any programming knowledge. 

Address Your Relationship Personally

Since you are allowed to add an unlimited number of fields in your relationship list to enrich the profile of your relationships, you also have an unlimited number of texts with which you can personalize a newsletter. You can greet the recipient of your newsletter by first name in your subject, preview text, or salutation. And if you want, you can also make use of, for example, their age, hobbies, or place of residence. 

You not only have the options to personalize the content, but also to show or hide certain blocks based on the characteristics of a relationship. By using this so-called conditional content, you can further customize your newsletter for your relationships.  

By being able to easily apply a personalized approach in this way, you increase engagement, strengthen the bond with your readers, and enhance the effectiveness of your message. And did you know that recipients open (and read) a newsletter earlier when they are addressed personally? So take advantage of the opportunities that you get for this in Laposta!